YND Group is a brother/sister/husband/wife team collaborating on making two distinct lines,
Seeka and Yoolie’s. Drawing on deep roots of Mediterranean landscapes as well as Jewish
historical traditions and Israeli contemporary culture, they absorbed the spirit of
entrepreneurship and resourcefulness and the commitment to artisan production.
The Seeka and Yoolie’s lines are designed and produced in the same Brooklyn studio where
they were conceived under the consistent loving care of Nachshon, Yoolie and Stavit.
Concieved in 1997 from the love story of two Israeli artists colliding in New York, Seeka, their
first line, was launched by Nachshon and Stavit. To the age old craft of Judaica, Nachshon
brought advanced technology while Stavit infused traditional symbols with playful strokes of
whimsy, color and fun.
Seeka approaches Judaica using a fresh and fearless palate to link old traditions with a new and
evolving world while paying homage to contemporary art and beyond. The line was warmly and
successfully welcomed into a US marketplace thirsty for new visual manifestation of Judaic
heritage. It has been a prominent force in the resurgent field of contemporary Judaic design
Leaving behind a career in fashion footwear, Yoolie Perry‐Peleg made a leap of faith to join
her brother and sister in law and pursue her lifelong passion for jewelry. In 2012 the first
collection was launched and Yoolie’s was born. She has never looked back.
The line expresses the artists’ view of her world. Rich in detail, color and style and masterfully
composed. Each piece is carefully etched in brass and plated in silver. Colorful glass adornments
and hand painting are added to finish these intricately delicate pieces of wearable art.